MADE FASHION WEEK

The MADE Fashion Week App is a tool for designers, editors, buyers and consumers alike, utilizing Sonic Notify technology to make the app truly location based and exclusive.

Only when at a MADE Fashion show, app users were able to instantaneously view images of looks as they go down the runway, make notes of specific images, tweet images from the app, and curate a custom look-book that can be e-mailed in real-time. Viewers were also able to access MADE show schedules, designer bios, contact, and sales information.

Viewers watching MADE shows over Livestream on MilkMade.com also enjoyed the same benefits and features.

Fashionista - Womens Wear Daily - NY Times - Elle.com

MY BEAUTY ADVISER

Needing a tool for customers to discover what products are right for them, My Beauty Adviser was developed as a bi-monthly magazine that brings users informative, entertaining, and enriching content that ultimately relates back to the beauty products, in a format they understand and interact with on a daily basis (the magazine or online beauty websites and blogs.)

The magazine takes a new form every issue, based off a configurable grid. Additional features include - saving products directly from the magazine into a favorites section, taking quizzes to identify products, tracking products you own and their expiration dates.

The app has been downloaded by close to 200,000 people and is available for both iPhone and Android. Produced by Densebrain.

SMARTLOUNGE @ CMJ 2011

Partnering with Cantora Labs and Smartwater, Sonic Notify launched its platform at the 2011 CMJ Smartlounge with the Smartlounge App.

Over 3 days we unified a unique and diverse group of partners put together by Cantora (including Spotify, turntable.fm, and SoundCloud) with 10 live bands to create an immersive experience centered around the Smartlounge app. The app delivered contextually relevant content on attendees’ smartphones in real-time. Content included exclusive Spotify playlists the performing artists put together, an interactive DJ set with turntable.fm and the crowd, and free giveaways to random attendees.

83% of all people in attendance used the app, which was the first event app of its kind where the user had to be in attendance to receive the benefits. It was available for iPhone and Android. Produced by Sonic Notify.

SONIC NOTIFY

SonicNotify is a platform that enables media to be delivered to a smartphone or tablet based on presence. As a co-founder and the creative director, a brand was created to advocate product awareness. Being a new kind of technology, it was particularly challenging to make potential users and customers aware of what exactly the product does and how that is achieved.

The product was broken down into three verticals - Live Events, Consumer Goods, and Broadcast - to highlight the three unique offerings the technology is best utilized for.

The technology was white labeled for use in several live events, including the 2011 CMJ Smartlounge and MADE Fashion Week in 2012 to aid in consumer understand of the technology and to broaden the reach of possibility in various genres.

Ad Week - Wired - Venture Beat

NYCMATE

Pivoting around the idea of a commuters most frequently used maps, this comprehensive transit solution allows users to access real time train schedules and routing directions in a minimal amount of steps. Accomplished by customized tab bars and a unique interactive map UI, NYCMate includes all of the metro areas transit systems.

The application has been iterated on over 5 versions, each of which upgraded and improved functionality, learning from its massive user base. The last major addition was the crowd sourcing of data to predict real time train arrivals for the subway system called "Next Train". A technology that not even the MTA has available, we were the first to be able to provide information about accurate train arrival times to NYC commuters, all reliant on the participation of the commuters themselves.

NYCMate has over 800,000 downloads and is used by upwards of 10,000 New Yorkers every day. It is available on iPhone and Android devices. It is a Densebrain product.

Gizmodo - NY Times - AM New York